"Google glass with its sci-fi aesthetics"
London fashion week - Topshop Unique AW13
And far from unpassionate, technology offers options for sought after personalisation. Cooke's opinion is supported by wearable devices, where fashion and technology collide and take off if created with an eye for fashion. For example, Google glass with its sci-fi aesthetics.
But far from shaking in its boots as suggested in Ami's article, fashion embraces movement towards tech with Decoded fashion, a global forum for fashion and technology. Though its possible that big companies will not lead this revolution, but more likely designers will work with specialised technology start-ups. So whilst I agree with Cooke, technology used by fashion brands is vital to get quick and easy feedback from customers through social media, but this has not gone amiss, even traditional brands are utilising these avenues with facebook pages, instagram accounts and fully interactive webpages. Fashion is now more international than ever and it has technology to thank.
The Row and Brooks Brothers Instagram accounts
With both industries relying heavily on trend-forecasting aided by social media, is this a match made in heaven?